Zotac’s GPU Price Hikes and Order Cancellations Spark Outrage Amid Supply Chain Woes
Zotac’s sudden GPU price hikes and canceled orders are leaving PC gamers fuming — and the company’s ‘system error’ excuse isn’t cutting it.
Zotac reportedly raised MSRP by $200 or more across multiple GPU models, with some Reddit users reporting jumps of $500.
A user on r/buildapcsales noted: “Zotac store increased MSRP by $200 or more for all GPUs - $ (example $949 5070 Ti was $749 a week ago for old MSRP-$50 Microcenter sale).” This comes as users also report canceled GPU orders due to a ‘system error,’ a pattern previously seen with Corsair’s DDR5 RAM pricing mishap.
Corsair addressed its pricing error by offering 40% off coupons to affected customers. Zotac has not issued a similar resolution.
The timing aligns with broader GPU supply chain challenges, including a global memory chip shortage and Nvidia’s decision to end its OPP pricing-support program, which previously allowed AIB partners to sell GPUs at MSRP.
