Swap Commerce's $100M Funding Round: Can This AI-Powered E-Commerce Platform Dethrone Shopify?

Swap Commerce's $100 million fundraising sprint—less than half a year after a $40 million Series B—reveals how e-commerce platforms are becoming the battleground for AI-driven retail dominance.

The London- and New York-based startup raised $100 million in a new funding round led by DST Global and Iconiq. This follows a $40 million Series B round completed six months earlier.

Swap Commerce offers an AI-powered platform for brands to build web storefronts, manage cross-border transactions, inventory, and returns. The company specifically targets luxury clothing brands and companies seeking global market access, positioning itself as a direct competitor to Shopify.

Swap Commerce declined to comment on its latest valuation but emphasized its focus on scaling AI capabilities for cross-border commerce. The platform's features include automated inventory synchronization, real-time currency conversion, and AI-driven return optimization.

These tools aim to reduce operational costs for brands expanding into international markets while maintaining brand consistency across regions.