Steam's 2026 Promo Overload: 22 Fests and Counting

Valve’s Steam is cranking up the promo machine: 22 themed fests in 2026, one every 2.4 weeks. The schedule includes events like 'detective-fest,' 'board game fest,' and 'deck-builder fest,' alongside 3 Next Fests (February, June, October) and 4 seasonal sales.

This totals 29 promotions across 344 days, averaging one every 2.4 weeks.

Steam passed 42 million concurrent users in 2026, but controversies emerged. The indie game 'Horses' was banned, and Valve revised its AI disclaimer to obscure AI tool usage in game development.