Siri's Gemini: Apple's AI Gamble and Google's Big Win

Apple’s AI revolution was always going to be Siri—until it turned to Google.

The tech giant has abandoned its self-contained AI roadmap in favor of a partnership with Google, integrating Gemini AI into Siri.

This shift marks a stark departure from Apple’s 2024 promises of a next-generation AI assistant, which never materialized. Instead, the company is now leveraging Google’s infrastructure and data—collected from Gmail, Search, and YouTube—to power a more personalized Siri experience.

Google’s Gemini AI will use what it knows about you from Gmail, Search, and YouTube to enhance Siri’s capabilities. This data advantage gives Google a significant edge in the AI race, as Apple cedes control over its own AI development timeline. The Vergecast noted the implications:

"Either way, though, this all raises the question of whether Apple lost the AI wars..."

Meanwhile, Meta’s metaverse ambitions are collapsing under the weight of reality. The company’s recent layoffs in Reality Labs signal a retreat from its VR/AR vision, echoing broader industry skepticism about the viability of immersive tech. As Apple and Google realign their strategies, the metaverse pivot appears increasingly untenable.