Private Equity’s $100M+ AI Bet: How Wingify and AB Tasty Are Rewriting the Rules of Digital Experience

A $200M private equity stake in Wingify has just birthed a $100M+ AI-driven digital experience empire—by merging two rivals in a race to outpace Adobe and Optimizely.

Everstone Capital is merging Wingify (India) and AB Tasty (France) to create a $100M+ annual revenue digital experience optimization company. Wingify CEO Sparsh Gupta said:

"Both the businesses have been operating as friendly competition,"

Emphasizing that the merged entity will maintain "customer experience unchanged in the near term." The platform will focus on AI-led capabilities while targeting enterprise clients in testing, personalization, and feature delivery.

Everstone injected capital to "clean up" AB Tasty’s cap table, though financial terms remain undisclosed. The new entity will compete directly with Optimizely and Adobe, leveraging AI to streamline workflows for enterprise marketing teams.

PitchBook data reveals that enterprise SaaS M&A surged to $65B in Q3 2024, with private equity driving 66.7% of deals—a trend that positions the Wingify-AB Tasty merger as a strategic play in a rapidly consolidating market.