OpenAI's Ad Play: Can You Trust the Private ChatGPT?

OpenAI is betting on ads to fund its AI future—but users might not see the full picture. The company will test advertisements in ChatGPT for free users and Go subscribers, displayed in a 'clearly labeled' area beneath chat outputs.

Advertisers will not influence ChatGPT's answers, but ads will be 'optimized based on what’s most helpful to you.'

A source close to OpenAI told Factide that 'Ads will make up less than half of its revenue long term.' This follows Anthropic's Super Bowl ad mocking OpenAI's strategy, prompting Sam Altman to call it 'clearly dishonest.'

With 800 million weekly users and 10% monthly growth, OpenAI faces a delicate balancing act. While Altman plans to launch an updated chat model this week, the ad rollout raises questions about privacy claims.

Can 'private conversations' coexist with ad optimization logic when user data shapes both the interface and the revenue model?

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