Nothing vs. Apple: A March Launch Showdown—Who’s the Real Underdog?
Nothing CEO Carl Pei is challenging Apple to a head-to-head tech showdown—literally defacing Apple’s event invite to schedule his own launch for the very next day.
The March 5 launch will stream at 5:30 a.m. EST, a slot that aligns with Asian and European prime time and could roll out to U.S. viewers for the rumored Phone 4a series.
— Carl Pei (@getpeid) February 17, 2026
Rumors suggest the Phone 4a will ship on a Snapdragon 7s chipset, pack 12 GB of RAM and 256 GB of storage, and sport design and camera upgrades. Yet the ongoing RAM crisis means prices could climb well beyond the $380 budget that Nothing has touted.
Apple’s own March 4 gathering is expected to unveil the iPhone 17e, refreshed iPads and a low‑cost MacBook, keeping the company’s traditional, well‑paced rollout cadence.
Nothing has confirmed it won’t release a new flagship in 2026, opting instead for iterative tweaks to its 3a line. Look, the back‑to‑back scheduling feels more like a publicity stunt than a genuine product battle.
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Abbas Kandemir
Abbas Kandemir
