Nordic App Stores Go Rogue: Danish Users Weaponize Shopping Against U.S. Tensions

A geopolitical spat over Greenland has sparked a digital arms race in the Nordic countries: two apps now dominate app stores, helping users weaponize their shopping carts against American products.

NonUSA and Made O’Meter have surged to the top of the Danish App Store amid a grassroots boycott of U.S.-made products following Trump’s Greenland threats.

The boycott includes canceling U.S. vacations, ditching streaming services like Netflix, and prioritizing Nordic-made products.

NonUSA’s top markets are Denmark, Norway, Sweden, and Iceland, reflecting a Nordic alliance against American goods. The Danish App Store sees ~200,000 daily downloads total, making even modest spikes significant.

Other top Danish apps include Rejsekort (travel), Shop, ChatGPT, and Microsoft Authenticator. The sudden popularity of NonUSA and Made O’Meter contrasts with broader boycott efforts like canceled U.S. travel and streaming service exits. Their barcode-scanning features enable users to bypass American products while promoting local alternatives.