FIFA-Themed Laptop Drowned Out by AI Noise at Lenovo's CES 2026 Spectacle

Lenovo’s CES 2026 event at the Sphere was an AI overload—except for that FIFA-themed laptop you didn’t ask for. The company’s announcements focused overwhelmingly on artificial intelligence solutions, with PC gaming hardware receiving minimal attention.

“It’s a really impressive venue to experience in person, although I still think it’s a testament to the hubris of humanity,” one attendee remarked. The FIFA-themed Legion Pro 7i gaming laptop, part of Lenovo’s partnership with FIFA for the 2026 World Cup, was mentioned briefly.

AI applications for the event include 3D digital player avatars for officiating and Smart Wayfinding technology for fans.

“We mostly had to make do with a brief mention of... this FIFA-themed Lenovo Legion Pro 7i,” another report noted. The laptop appears to be a pre-existing model rebranded with a sports-themed skin rather than a major innovation.