Disney+ Bets Big on Vertical Video: Can It Out-Scroll TikTok?

Disney+ is leaning into the TikTok-style vertical video trend, betting that short-form scrolling will keep users logged in longer.

Disney+ will launch a TikTok-style vertical video feed later this year, announced at its Global Tech & Data Showcase for advertisers at CES.

Explore its use in a variety of ways across categories and content types, for a personalized and dynamic feed.

Explore its use in a variety of ways across categories and content types, for a personalized and dynamic feed.

Vertical content will include original short-form programming, repurposed social clips, refashioned scenes from longer-form content, or a combination.

ESPN already added a vertical video 'Verts' tab in its app, and Netflix has tested similar vertical feeds with clips from its content library.