Dell's AI Laptops: Copilot-Powered or Just Another Marketing Gimmick?

Dell is marketing 'AI-driven' laptops, but the reality of Microsoft Copilot's role remains unclear—how much of this is marketing hype?

Dell offers AI-driven PC options powered by Microsoft Copilot technology. The company's official statement reads:

"AI-driven PC options powered by Microsoft Copilot technology"

This language, however, lacks technical specificity about Copilot's implementation. Available models include the XPS 13 and Dell 14 Premium, though pricing details for AI-specific features remain undisclosed.

Unlike standard laptop models, these AI-driven variants promise enhanced capabilities through Copilot integration, but no benchmarks or user behavior data quantify performance differences.