Bluesky’s next product isn’t a social network, it’s an AI sidekick that lets you type your way to a custom algorithm and, eventually, vibe-code your own app.
The new experience, called Attie, debuted over the weekend at the Atmosphere conference. Conference attendees become the first beta testers for the agentic social app, which runs on Anthropic’s Claude and sits atop Bluesky’s open AT Protocol.
“It’s a new product — it’s not a part of the Bluesky app,” interim CEO Toni Schneider tells TechCrunch. Schneider, also a partner at Bluesky backer True Ventures, stresses that Attie is the first release from former CEO Jay Graber’s newly formed product team.
Sign-in requires only an atproto login. Once connected, Attie ingests your public posts and likes, then surfaces content you might want to see or repost. Type a request like “show me cat photos from people I don’t follow” and the assistant assembles a feed on the spot.
“You control it, you shape it, without having to write code or know how to set up these feeds,” Schneider says. The resulting feeds live inside Attie at launch but will later port back into Bluesky or any other atproto app.
Future updates promise vibe-coding tools so users can spin up entire social apps by describing them. Graber frames the mission as reclaiming algorithmic power: “AI should serve people, not platforms.”
The reveal follows Bluesky’s quiet disclosure of a $100 million funding round closed last year. Schneider says the haul funds more than three-plus years of runway and covers upcoming work on privacy controls and monetization for the 43.4-million-user network.
Crypto integration is explicitly off the table, despite backing from several crypto-aligned investors. Possible business models for Attie include subscriptions or paid hosting for self-hosted communities, echoing the WordPress ecosystem Schneider once helped scale.
For now Attie remains a private beta, with no set price or public release date. The immediate pitch is simple: type what you want to see, and an AI builds the feed, no spreadsheets, scripts, or scraping required.