Asus Hikes Laptop Prices Amid AI-Driven Memory Crisis: Gamers Face a Bigger Price Tag by 2026
Asus just dropped a price hike timeline on gamers like a deus ex machina, and the AI memory crisis is the real villain in this story.
The company confirmed in an internal memo: 'After carefully reviewing market conditions, supply stability, and our commitments to product quality, and while continuing to invest in technical R&D, Asus plans to implement strategic price adjustments for certain product combinations starting January 5, 2026.'
Retailers in Taiwan report general word processing laptops will rise by NT$3,000-5,000 ($95-$160), while gaming laptops will see increases of NT$8,000-10,000 ($255-$320).
This aligns with Moxun retail chain's 20% price increase across all laptop brands, which Asus attributes to 'AI-induced memory shortage' despite noting 'global demand in the PC and IT infrastructure markets remains strong.'
Overclockers UK confirms pricing will rise once existing stock sells through. The adjustments reflect Asus' strategy to balance supply chain pressures with ongoing R&D commitments, as stated in their official documentation.
