Apple’s AI Pin vs. OpenAI’s Earbuds: The Wearable AI Race Heats Up Amid Past Failures

Apple’s rumored AI pin signals a race to embed artificial intelligence into everyday accessories—just as a startup’s similar product collapsed under consumer indifference.

The Information reports Apple is developing a wearable pin with two cameras, three microphones, and a Fitbit-like charging strip. Engineers aim to make the device the same size as an AirTag, only slightly thicker.

OpenAI’s Chris Lehane told Davos attendees: 'Our company will likely announce its first AI hardware device in the second half of this year.' While details remain sparse, rumors suggest the device could be earbuds with a 2026 release target.

Apple’s potential 2027 launch would involve 20 million units at scale—raising questions about whether consumers will embrace wearable AI after Humane AI’s similar product shuttered within two years of launch.

Physical and Market Barriers

Small business owners evaluating Apple’s AI pin must weigh hardware limitations against practicality. The device’s camera capabilities, while advanced, may struggle in low-light environments common during meetings.

Privacy concerns loom large: a wearable camera and microphone could inadvertently record sensitive conversations. Humane AI’s failure highlights how consumers may reject devices that feel intrusive or unnecessary in daily workflows.

Timing and Competition

Apple’s 2027 timeline creates a critical window. OpenAI’s 2026 earbuds could capture early adopters, but both companies face the same fundamental question: Will users adopt AI wearables when smartphones already handle most tasks? For small businesses, the decision hinges on whether these devices can streamline workflows without compromising privacy or usability in professional settings.