Another’s $2.5M Seed Round Targets Retail’s Excess Inventory Problem—But Can It Outsmart Ghost?

Retailers are losing millions managing excess inventory—until Another steps in with a $2.5M seed round. Corina Marshall founded the startup in 2024 to address inefficiencies in off-channel inventory management, a sector plagued by delayed workflows and missed opportunities for value maximization.

"Too much time passes between each step of the off-channel inventory funnel, making it difficult to move products to the destinations that are most favorable for the brands and retailers," Marshall explained.

Another’s platform integrates directly with existing systems like returns management software, centralizing data and streamlining workflows to reduce waste and improve profitability for mid-sized retailers.

The company recently raised $2.5 million in seed funding led by Anthemis FIL and Westbound. This positions Another to compete with established players like Ghost, though Marshall emphasized a key distinction: Another focuses on pre-liquidation inventory optimization rather than bulk reselling. This approach allows retailers to retain more control over their assets before final disposition.

"Another’s technology provides real-time data and insights... enabling smarter decisions that maximize value rather than defaulting to liquidation," Marshall said.

For retailers, this means actionable intelligence on pricing, distribution, and inventory movement—capabilities that could shift the balance of power in an industry long dominated by third-party liquidators.